For the performer. And the person.Human-centred coaching. Practical tools. Meaningful change.
THE MIND IS PART OF THE GAME.
PERFORMANCE + WELLBEING
Better performance. More of you.
Supporting performers from
01 / FIND YOUR WAY FORWARD
What brings you here?
You don’t need to have it all figured out. Start with where you are.
ATHLETES & PERFORMERS
Train your mind. Trust your performance.
You put in the work. But pressure, overthinking or self-doubt can get in the way. Build the mental skills to compete with confidence and stay connected to why you do it.
One-to-one coaching · Practical tools · Personalised support
FREE INTERACTIVE PRACTICE · FOR YOUNG ATHLETES & PERFORMERS
The Next Moment.
Pressure before a game? Stuck on a mistake? Comparing yourself with everyone else?
Choose a situation that feels familiar. Notice what is happening in your thoughts, feelings and actions, then practise one small next step with Changefully tools. There is no score or right answer.
Free to explore at your own pace. Parents and coaches can try it too, while giving young people space to reflect privately.
Your performance has a pattern. Let’s understand it.
The Changefully Performance Assessment is a starting point for exploring how you think, respond and perform. Discover your performance type, reflect on your habits, and find a practical place to begin.
Continue to the Changefully assessment on ScoreApp.
THE CHANGEFULLY APPROACH9 HABITS
Small shifts. Lasting practice.
Click or tap a card to explore the habit. Select it again to turn it back.
Research behind the habits
These summaries express Changefully’s coaching framework and draw on related psychological research. The studies below examine the underlying concepts; they do not validate the nine-habit framework as a whole or guarantee individual performance improvements.
Autonomy
Self-determination theory distinguishes personally endorsed action from external control; autonomy can coexist with connection and support.
A longitudinal sport study examined flow experiences and their conditions. Changefully’s emphasis on adaptable preparation is a coaching application, not a claim that preparation guarantees flow.
A mindfulness-training experiment examined mind wandering and cognitive performance. It supports the relevance of attention training; it does not establish this card as a tested sport intervention.
Research defines grit through long-term perseverance and passion and reports associations with achievement. Changefully adds flexible strategy adjustment; grit alone does not guarantee success.
Two studies found modest associations between optimism and coping responses. The card’s realistic, constructive stance is a Changefully coaching application.
When you care deeply about doing well, the pursuit of success can begin to crowd out the enjoyment that drew you in. Winning Happy brings together 20 principles for performing with joy, inviting you to consider how ambition and enjoyment can support each other. It’s an invitation to pursue what matters to you while making room for the pleasure of learning, competing and discovering what you’re capable of along the way.
Perspectives from athletes, parents, coaches and leaders.
COACHING
“Jeff Lancaster has been unbelievable in helping change mindsets, navigate problems, motivate the group, and be a resource for the athletes. Jeff is just an exceptional performance coach for athletes and coaches alike.”
Paul CaddyHead Coach, University of Connecticut Huskies
ATHLETE EXPERIENCE
“Jeff, thank you so much. I really appreciate everything you have done for me. You really shaped me into becoming a better character off the hockey field which has helped me so much on the field.”
HannahWorld Cup bronze medalist
LEADERSHIP & CULTURE
“Jeff's work with our leadership team and broader organisational culture transformed the way we worked – individually and collectively. His work was responsible for us transforming our market and financial positions.”
Jon CordesChairman and CEO, Activus Corporation
ASSESSMENT EXPERIENCE
“Every parent needs this. It gave us the words and insights to support our daughter without overwhelming her.”
Parent of national-level swimmer
ASSESSMENT EXPERIENCE
“It felt like it read my mind. I’ve never had something understand me so quickly.”
16-year-old elite triathlete
ASSESSMENT EXPERIENCE
“So incredibly accurate and insightful!”
Parent of a teenage world champion kayaker
THE PERSON BEHIND CHANGEFULLY
High performance. Deeply human.
Hi, I’m Jeff Lancaster.
I founded Changefully to help people understand themselves, build useful mental skills, and bring more of who they are to what they do.
My work brings together performance coaching, leadership and team development. Whether you’re an emerging athlete or an experienced leader, we start with you: what matters, what gets in the way, and what you’re prepared to do next.
No. Changefully works with emerging and experienced athletes, performers, students, leaders and teams. The starting point is a desire to understand yourself and develop how you perform.
Where should I begin?
If you want a clearer picture of your performance habits, start with the assessment. If you have a particular challenge or want to explore coaching, contact Jeff and describe what you’re working towards.
Can parents and coaches get involved?
Yes. Parents and coaches can enquire about supporting a young performer, parent insights and team workshops. We can discuss an approach that supports the athlete’s needs and independence.
How do I buy a resource?
The resource links take you to the existing Changefully store, where you can check current products, prices and purchase options.
